Processes make perfect
Communication without a strategy is like an explorer without a map.
If you don't plan where you're going, how can you expect to get there?
Communication without a strategy is like an explorer without a map. Aimless.
Developing a robust strategy needs detailed thinking. InTouch has developed a number of processes which have become the roadmaps to planning your communications.
The result of efficient strategic planning is more effective communication: delivering relevant messages to clearly defined audiences in the most appropriate environment. This results in better ROI and, well, results.
Much better to know where you’re going before setting off.
The processes below are a useful prompt to get you thinking about how and where to start, and what are the most important questions to ask.
The planning cycle
We begin at the beginning. We build an understanding of our clients’ business and markets so we can get to the very core of their communication needs.
The communication cycle
We begin any communication by considering the audience. Only when we fully understand their needs can we develop the right messages and deliver them through the most effective media.
Website design process
Brand development process