Designing a great logo is a specialist task
A logo is not a brand, it is a symbolic trigger for what that brand stands for. It is often the first thing that your audience will see and it is the visual link between all your products and services. For that reason it has a vital representational role to play.
If you don’t agree, ask your friend with a BMW to drive around with a Skoda badge in place of the BMW one. They won’t, because of the power of a symbol.
We love designing logos, especially as part of a naming or rebranding exercise. We have developed a robust process for developing logos that ensures the results reflect your brand’s aspirations, values and personality as well as satisfying important practical and aesthetic principles of its use.