We all have a website; it has become a prerequisite of doing business. The facts speak for themselves:
• 68% of UK internet access in 2014 was on the go
• 76% of UK adults access the internet daily
• 74% of adults bought goods or services online in 2014
The dynamic nature of the online space places a huge additional pressure on maintaining your website.
As consumers we expect topical content, pricing to reflect market conditions, imagery that is current and relevant and, of course, it has to be mobile friendly too.
With the array of analytical tools it is possible to track and monitor where visitors come from, their on-site behaviour, where they linger and where they lose interest. These are powerful insights which allow testing and assessment to deliver continual improvement and effectiveness.
Just to add to the mix and complexity, Google is constantly evolving its algorithms to improve the relevance of search results, meaning continual assessment of your site is vital if you want it to rank and compete with your competitors.
At InTouch we believe in the power of the web. If you’d like a website health check, or would like to discuss web trends and their implications, please get in touch.