Bringing customers to your door
Next, you need to optimise this content for search engines, so that it appears in organic search results on Google. Finally, you need to share the content via social networking sites such as Twitter, Flickr, Facebook, YouTube, Google+ and LinkedIn, to stimulate the viral spread of your content. The theory is that when rolled out correctly customers will come to you; hence the term ‘inbound marketing’.
The way people behave has changed in the last six years. So has online marketing.
The traditional interruptive methods of marketing are being usurped by a ‘self-service’ approach.
Potential customers are online; searching Google, getting advice from peers, reading blogs, forums, educating themselves and using everything digital for every stage in the sales cycle. So it’s vital that you position your brand as a rewarding destination for them.