International House London

Brief

 

International House London, part of the IHWO group of language schools, competes with a number of other London-based schools, as well as vying for overseas students who could choose to learn English anywhere in the world. The brief was to provide insight into why students choose to learn English at IHL and make recommendations for developing the brand proposition and messaging.

 

What we did

 

With an initial research phase to track the customer journey, the messages from the audience were clear: they wanted a great learning environment, exceptional results, and to be in London to learn English. This helped us to develop the new ‘IH London: The only place’ positioning. As part of an ongoing package of marketing communication materials around this idea, we created a new range of course collateral, commissioned new photography, developed creative campaign initiatives, and designed ads and event support materials.

 

Added value

 

With the new 2015 collateral, we created messaging that brought the experience of learning at IHL alive, with a high level of integration with the website. In partnership with a receptive client, we developed a huge amount of compelling and engaging content and a brochure with a longer shelf life.

Client

International House London

 

Sector

Education

 

Service

Branding, Design, Marketing Consultancy

 

Date

2015

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Photo credits: Home page: Mountains by Bailey Zindel. What's your why? page: Spark by Morgan Sessions, Coffee by SnapbyThree MY, Woman on mobile by Becca Tapert. All at unsplash.com.