How do you make your emails more effective?
We think that email still has a vital role to play in developing brands, products and services. Used properly as part of an integrated campaign it is one of the most useful tools available.
It is infinitely targetable, from an audience of millions to just one, it can raise your profile with new prospects, it is relatively low cost, and it is key to developing your database. Emails can be tracked and trends and results quantified, allowing honing and reshaping of your campaign for increased effectiveness.
The challenge is the same as with direct mail: not to end up in the bin. InTouch can help you develop creative email campaigns and an approach that will help you achieve more effective results, because results is what we all want.