Conversion rate optimisation
You might believe that your website is the best website out there. It could be technically perfect as well as aesthetically pleasing but still not convert as well as you expect.
Just because you offer the ability to buy online does not mean your customers will buy. Just because you have a form on your website doesn’t mean people will fill it out. If you haven’t already, you need to begin to get inside the online consumer’s psyche. By understanding the way your online customers think you can shape a user journey which is tailored to them every step of the way. By understanding what your customers value you can speak directly to their motivations, steering them through the decision making process and into the checkout.
The only way to achieve success with conversion rate optimisation is to analyse your website data in depth and identify the problem areas. InTouch can help you with this process, suggest improvements and also implement these if you wish.