Full Hybrid goes full frontal

Toyota & Lexus Fleet Services asked InTouch to reach out to different job functions within businesses to raise awareness of the benefits of their Full Hybrid range of vehicles. And if you like your greens and saving cash, what a fabulous story they have to tell.

Our solution was a jigsaw mailer, each manager getting the part of the picture that most affected their own role. This linked back to a dedicated microsite which allowed the recipient to register and download more information.