Reaching the unreachable

Getting into the hearts and minds of the UK’s richest people is a big challenge, especially on a relatively small budget.

This was what luxury car brand Maybach required. But how could they create stand out in a world awash with luxury? Our answer was a personalised photo album charting ‘big moments’ in the life of a successful person, from humble beginnings to business success, creating a resonance with the reader and eliciting a small smile of recognition in the process.