As a real fleet contender, Kia is up and coming

Kia has real bottom line appeal and a tone of voice that is fun and engaging. We designed a direct mail piece inviting the recipient to take the risk out of choosing fleet vehicles. It contained two dice, one with competitor products labelled 'higher risk' and one spelling out Kia's virtues, under the heading 'you can't lose'.

Recipients were directed to a registration microsite which continued the gambling theme, featuring a 'fruit machine' on which you couldn't lose.