Category Archives: Audience

13 Mar

When is a brand not a brand?

By AndyAudience, Brand, Marketing strategyComments are off

Increasingly, we are finding that our discussions with clients are beginning with their brand. What can they do to make their brand stand out, be stronger and more resilient to competition? A vital question. From a communication perspective, it’s critical that you are building on strong foundations. Spending money on activity when your brand strategy

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06 Jun

Know your audience and don’t pre judge

By AndrewAudienceComments are off

Had a great conversation with a close friend of mine the other week about the presentation he had given explaining the 3 segments of technology adoption in his role with BT. Mike accepted it’s an over simplification, but I think it is a great way to quickly emphasise the differences between core target groups and

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