Brand identity


Branding that just works

We all have gut reactions about people. It is this initial impression that defines a person’s personality to us. Are they nice or nasty, in your mind? Are they funny or serious?

As a brand you can influence how people think of you. Everything you do, how you act, how you communicate. Even a name will colour your audience’s perception. Even a colour will colour their view.

A distinctive brand identity helps you to differentiate your brand from competitors, but also gives your audience a short cut to understanding what you stand for. It is vital therefore that your brand acts and communicates in a consistent manner because a coherent brand personality reassures the audience.

We can help you by auditing where your brand is now and help you to develop a strong and differentiated brand identity for your business that will ultimately help you grow your audience and influence.