The Bait
24 Mar

What price no price?

By AndrewSEO & Search StrategyWith 0 comments

Is free a real carrot? In my experience free comes with problems. Think of the stories of fighting in supermarkets over price reductions. Yes we all love a bargain. But ringing my ears is the Deborah Meaden line, “If it’s too good to be true it very probably is.” In life we value things we

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07 Mar

Five point plan to delivering great advertising

By AndrewAdvertisingComments are off

Image Credit: Marketing Mixtape Great advertising, or any communication for that matter, is a result of a rigorous process. It involves distilling the problem into a very concise proposition which the target audience can engage with. The InTouch process follows 5 steps:     Planning     Creative     Collaboration     Guts     Analysis 1 Planning We start with the audience. Who

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07 Mar

Ad Hoc Marketing Doesn’t Work…

By HelenMarketing strategyComments are off

Photo Credit: Max Mayorov “I went to a networking event but didn’t get any new clients” “I tried a direct marketing campaign once but didn’t get any new business enquiries” “I tweeted a couple of times, but no-one interacted with me” This is like saying “I went snowboarding once and kept falling down so I

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17 Feb

Borat out! Rebranding Kazakhstan

By AndyBrandComments are off

I love this story. Nursultan Nazarbayev, President of the Republic of Kazakhstan has decided that the country needs rebranding. The rationale is that there are lots of countries ending in ‘Stan’ and too many people outside the Central Asia region one Stan is pretty much the same as the rest. He aspires to being ‘Mongolia’

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06 Feb

News Hijacking Opportunity: London Tube Strike

By Frans GerberDigitalComments are off

Image credit: on Flickr The #tubestrike is ruling the social media airways today and everyone is sharing their frustration or support for the strike. As you can see from the snapshot on the following #tubestrikemakesme With all newsworthy events there is opportunity and I thought I will have a quick look around the social

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