Author Archives: Andy

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13 Mar

When is a brand not a brand?

By AndyAudience, Brand, Marketing strategyComments are off

Increasingly, we are finding that our discussions with clients are beginning with their brand. What can they do to make their brand stand out, be stronger and more resilient to competition? A vital question. From a communication perspective, it’s critical that you are building on strong foundations. Spending money on activity when your brand strategy

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27 Jun

Word-of-mouth marketing is where it’s at

By AndySocial mediaComments are off

Thank to Skye Stockings for all her help during her work experience week, and for being our guest blogger! Technology is becoming a greater part of people’s lives everyday. Every day I hear people talking about being in the ‘Cloud’, which is a mind-boggling concept for some, including myself. The increase of technology causes an increase in globalization,

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