What we do

Additional Digital Services

InTouch can help you analyse your website in depth and identify the problem areas and then suggest improvements that can make a huge difference to the effectiveness of your site.

 

Conversion rate optimisation

 

You might believe that your website is the best website out there. It could be technically perfect as well as aesthetically pleasing but still not convert as well as you expect.

 

Just because you offer the ability to buy online does not mean your customers will buy. Just because you have a form on your website doesn’t mean people will fill it out.

 

By understanding the way your online customers think you can shape a user journey which is tailored to them every step of the way. By understanding what your customers value you can speak directly to their motivations, steering them through the decision making process.

 

InTouch can help you analyse your website in depth and identify the problem areas and then suggest improvements that can make a huge difference to the effectiveness of your site.

 

E-commerce

 

Make your online shop work for you. Every business in the world has the ability to have a 24/7 shop front. Helping you develop the ideal customer user experience on your site will improve customer satisfaction and should increase sales.

 

Inbound marketing

 

Bringing customers to your door. The way people behave has changed over the last few years. So has online marketing.

 

The traditional interruptive methods of marketing are being usurped by a ‘self-service’ approach. Potential customers start by searching Google, getting advice from peers, reading blogs, forums, educating themselves and using everything digital for every stage in the sales cycle.

 

So it’s vital that you position your brand as a rewarding destination for them. That means optimising your content for search engines, so that it appears in organic search results on Google. Once you have the correct strategy and elements  in place, customers will come to you.

 

Social media

 

We like to call social media soft public relations. Like PR, social channels can help you develop an engaging tone of voice for your audience, delivering key brand messages. But unlike traditional PR, it is a platform that gives you instant engagement with a live audience and instant real time feedback. That’s a powerful thing. And given the popularity of mobile use, and the stats on how often users view social media sites on their mobile during the course of a day, an incredible opportunity to shape the life story of your brand.

 

Like all communication, it needs to have a purpose, even if that purpose is purely to entertain. Social media is an invaluable opportunity to launch new products, test new products, run competitions and delight the audience, extending your brand’s reach to new customers.

 

But messages need to be thought through with care, sensitivity to the brand’s values, and creativity, the same way any successful communication does.

 

 

 

© 2018 INTOUCH MARKETING  STUD FARM STABLES  EAST END LANE  ADDERBURY  OXON  OX17 3NW    T: +44 (0) 1295 261 161   E: agency@intouchmarketing.co.uk  VAT NUMBER: 687 5602 92

Photo credits: Home page: Mountains by Bailey Zindel. What's your why? page: Spark by Morgan Sessions, Coffee by SnapbyThree MY, Woman on mobile by Becca Tapert. All at unsplash.com.