John has 25 years’ experience in Marketing and IT. He has worked in the oil and gas and energy industries as a developer and marketer, including large Blue Chip businesses such as Schlumberger and SMEs. John has an MBA from Cranfield.

What do you do for your clients?

What I like are effective projects, that deliver real value. Take some client databases, what interests me is getting to the most effective solution – so for example, understanding the right message for the right people and getting it to them as effectively and cost effectively as possible. Breaking down databases into the right segments has always been key to me for effective marketing.

john.c@intouchmarketing.co.uk